Arvind Hoon (b.1962) started taking photographs with a Click III camera presented to him on his 11th birthday in an era when black & white 120 was the format of the day. He also managed to get his hands on his father's Yashica (Minister III) in the early 80's to shoot the odd "sunset or landscape' while on vacation from the 36 exposures set aside for the holidays. Colour processing was an expensive business. (It still is). However, the world of photography came to fascinate him as he explored the dark rooms of Das Studio (Darjeeling) with hypo, fixo & the amazing assortment of enlargers.
If Arvind had a choice when he joined advertising in 1984, he would have opted for his 1st passion photography. But it was not to be then. Client Servicing drone is what he became. He acquired his first SLR camera in the form of a Yashica F3 during his early working years in advertising in Bombay. While he continued to cast his optics with film, it was not as much as he would have liked to. Colour processing was still a "pincher' & other interests prevailed.
Advertising gave him the opportunity to work up close with the best photographers & cinematographers in India. He absorbed it all. It also gave him the opportunity to "develop' his "aesthetic' sense having worked with the "best art and creative minds'. (Is there a difference?) Photography always remained top of mind with him every step of the way. His vacation images always had his family complaining that it didn't have any of the family. Mostly landscapes, animals, people and nature. He ignored the "digs'. The typical "vacation' photographs were few and far between.
Two paradigm shifts in the early 2000's prompted Arvind to explore the "photography' space more aggressively.
Firstly, his switch to "consulting' from employment provided Arvind with the time & space to follow his photography dreams & become "a photographer at large'. Secondly, with the advent of the "digital image, life became simpler. Though the "post processing' dependence and manipulation made the "purist' in him uncomfortable, he soon learned to "use' the "digital tools' to enhance his "point of view'. He has been slowly but steadily been building his body of work by "œcasting his optics" with his "lens' . His work is eclectic in nature. Abstracts derived from nature and the street. A touch of reality saturation extracted from people & places. His work is showcased across several galleries in Mumbai, Delhi, Gurgaon and Chandigarh. Arvind is keen to show the world, his "point of view'. (pardon the pun & clique)
(IndiPix Gallery, New Delhi) - August 2009
(Galerie Romain Roland, Alliance Fraincaise, New Delhi) - Oct 2009
Citibank, Chandigarh & Ludhiana,
Art Chennai, Chennai